MERCEDES-BENZ: record breaking registrations

MILTON Keynes based Mercedes-Benz UK and its dealer network have achieved their best-ever record-breaking registration performance, according to figures released by SMMT. 

March 2013 was the most successful in the company’s history, with 18,655 new cars  registered – an increase of 15.4 per cent over March 2012.

March topped a record-breaking quarter for the company, as 28,698 new cars were registered in Q1, 13.2 per cent more than the first three months of last year.  The quarterly result eclipses the previous record, set at the end of 2012, by 2700 cars.

In a buoyant overall new car market, Mercedes-Benz recorded its best-ever month and year to date market share of 4.7 per cent.  Likewise, registrations to retail customers were up 16.3 per cent.

The registration boost was reflected across the range, with sustainable levels of growth in all segments.  The C-Class achieved 10th place in the overall registration figures for the UK in March and ninth place for Q1. Registrations, meanwhile, were up in all sectors. The CLS Coupé, for example, reported 1301 registrations – a record for March and for Q1.

High-performance purchases were up too, as AMG registrations increased by 89.6 per cent for the YTD. So far this year, 747 new AMGs have been registered, including 27 G 63 AMGs.

Says Marcus Breitschwerdt, President and CEO Mercedes-Benz UK:  “More new and returning customers than ever before are choosing to drive a Mercedes-Benz, and that’s great news for them, and the thousands of dedicated people we’ve got all over the country who work so hard to achieve these extraordinary results.

“Making our attractive, exciting, affordable premium cars appeal to ever-more people is our mission and it’s a mission we’re continuing to meet head-on.

He added: “We’ve a wide range of new cars ready to arrive in the UK too, and I’m looking forward to the opportunities and results throughout the rest of the year.”

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