Not so tyre-ing from Bridgestone

mailBRIDGESTONE has announced the launch of Enliten, a new lightweight tyre technology that represents an unmatchable reduction in material and rolling resistance performance to contribute to the reduction of a vehicle’s CO2 emissions.

And yet it still provides the same wear life as a standard original equipment tyre. Enliten technology is also claimed to improve the vehicle’s handling and stability to increase driving pleasure.

Today, dwindling resources and climate change are two global megatrends bearing huge pressure on the environment and automotive sector. European legislators have reacted by setting increasingly stricter targets on original equipment manufacturers (OEMs) to reduce the CO2 emitted by their vehicles.

Enliten is Bridgestone’s latest breakthrough solution to achieve those goals through original equipment tyres. The technology reduces the rolling resistance of a passenger tyre by, on average, 20 percent from a standard premium summer touring tyre. This enables tyres with embedded Enliten technology to help reduce fuel consumption and CO2 emissions in combustion vehicles, while also extending battery life and vehicle range in electric vehicles.

Enliten enables passenger tyres to be reduced in weight by, on average, 10 per cent from a standard premium summer touring tyre. This not only ensures that less raw materials are used to manufacture the tyres, but also contributes to the reduced rolling resistance.