RS. Two letters that sum up the importance to Audi of having products that are the pinnacle of their product range.

Premium brand products account for over 30 per cent of total UK car sales, mainly because they keep their residual values better than others.

But it’s also an aspirational thing for the buyer, and sticking an RS in front of the model number can make it a bit of a lifechanger.

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YOU can forgive the Toyota RAV 4 for being slightly off radar when you sweep what’s available in the SUV stakes.

It’s a car that was one of the SUV trendsetters many moons before cars like the Nissan Qashqai came along and stole the limelight, but while it was in at the start of the stampede to own a crossover, it’s never really had the wow factor over its contemporaries. Unless you’re a loyal Toyota driver who basks in their ‘does what it says on the tin’ legacy of good, honest, reliable motoring.

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QASHQAI is a credit to Nissan’s Britishness. Designed in London, developed down the road at Cranfield and is built in Sunderland. A British Japanese car that’s been an undoubted success.

The only thing distinctly un-British is the name, which comes from a desert dwelling nomadic tribe from South West Iran.

And it has been synonymous in racking sales success Nissan had previously only dreamed off.

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YOU just can’t make jokes about Skodas any more – they’re too good for that.

Apart from this one. ‘What did the Skoda driver say to the rest of the traffic?’ See ya!

Particularly if the driver in question is piloting the current vRS hatch, a car that adequately shows how far the marque has come in the past quarter of a century of so under VW stewardship.

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FORD’S offering in the medium crossover sector was one of the cars that was there at the start of what has become a VERY competitive sector of the worldwide market.

Crossovers – or SUVs if you like – are deemed to be the vehicle of choice for a wide variety of motorists and for a wide variety of reasons, be it useable space, economy, ease of access for those finding their joints aren’t quite as flexible as they used to be, or for the 21st family needing something with a greater degree of adaptability.

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JAGUAR’S junior executive offering has been attracting plenty plaudits since its launch in 2015. And it’s not hard to see why.

For too long the Germans have held sway in the battle for sales in the premium sector. And rightly so. You can’t argue against the quality of the cars Audi, Mercedes and BMW line up for your approval.

But they’ve got a bit of opposition from the British built XE, a car flying the UK flag with a bit more aplomb than the unlamented X-Type, which wasn’t much more than a Mondeo in a different coat which pretty soon went out of fashion.

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I RECKON Volvo have got it all wrong with the naming of their big luxury estate car.

It really shouldn’t be called the V90 Cross Country – Cross Continent would be more appropriate, because it’s the kind of superbly appointed vehicle that you could drive for mile after mile after mile without showing any sign of strain or tiredness.

To put it bluntly, it’s bloody brilliant. A car that’s highly efficient, highly comfortable and highly desirable.

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